Your menu is the only marketing tool 100 percent of your guests will see. That makes it an incredibly valuable and hardworking asset for your operation. A well-designed menu doesn’t just sell food; it also defines your brand and sets you apart in a crowded market. 

Before physically designing (or redesigning) your menu, you need to establish goals for it, consider relevant trends and complete a full analysis of your existing menu (if applicable). Layer those in with these fundamentals and you’ll be well on your way to menu design success.