The Maxout Group
The Maxout Group Consulting is a New York-based international restaurant & hospitality consulting firm. We specialize in restaurant & bar openings along with turnaround programs.
Our expertise is in developing highly effective operational systems, management procedures, hospitality services, staff training, beverage, menu and shopping programs.
Our Philosophy
As Kurt Kaiser said when he was playing that piece on the piano by the bonfire
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“It only takes a spark to light the fire, and soon all those around us will be able to warm themselves with its radiance.”
The four elements of fire
To the extent that you can, give people an experience with your product or service. If you want them to laugh, don’t tell them you are funny, tell them a joke. Rather than telling them how good you are, let them experience the benefits of coming to you.
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The key to a successful marketing campaign is to keep fanning the flames. Like building a campfire, if you keep throwing matches the fire won’t last. You have to fan those flames. Fanning the flames means to equip your customers to spread your message through word of mouth.
The four elements of fire: